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Poundland is the largest single price value general merchandise retailer in Europe by both sales and number of stores. The business is focused on offering a wide range of branded and own-label products at amazing value every day. The Company operates under the 'Poundland' brand in the UK, where it sells its products at the single price point of £1, and under the 'Dealz' brand in Ireland, where it sells the vast majority of its products for €1.49. Poundland opened its first store in 1990 and has grown to operate a network of over 500 stores across the UK and Ireland, with a long-term target of operating over 1,000 stores in the UK.