Company Overview
Dream Direct is the UK's leading home shopping retailer of nostalgic, leisure and entertainment based products, targeted at the over 50s market. The group sells via volume catalogue inserts in national press, through national media advertising of special offers, customer database mailings, e-mails, and through the group's web sites. Whilst the marketing spend is almost entirely dedicated to off-line techniques, one third of all fulfilment is by orders placed on-line.
At the time of writing, none of its three advertised websites are accessible, and its investor information is best accessed through the London Stock Exchange website.